Parents and educators have long relied on the idea that everyone is either a visual, auditory or kinesthetic learner. More than 90 percent of teachers worldwide agree that students benefit from being taught according to their preferred learning styles.
The concept has also been embraced by marketers, who design campaigns to reach target audiences through the communication style in which they learn best. Except none of it is true.
In fact, everyone is a visual learner. After all, we process most information through our eyes. That’s a matter of science, not perception. And while people obviously absorb information through other senses, little evidence supports that certain people learn better when taught in their favored way.
Evidence to the contrary, however, suggests that everyone learns best when information is presented through a variety of styles, targeting multiple senses.
Even if you believe in learning styles, there are a lot more than three. Sure, people can communicate through sight, sound and touch. One 2004 publication actually identified at least 71 different learning styles.